The Municipal Tourism Department of Ametlla de Mar has recently installed 3 Instagram spots at different locations offering panoramic views of the Ametlla de Mar harbor. This initiative aims to enhance the presence of images showcasing one of the town's most important assets, fishing, on Instagram and other social media platforms. These panels will also be complemented by tourist signage for two additional routes: one historical route through the oldest streets of the town center, and another focusing on the various fishing techniques at the Ametlla harbor, with the goal of promoting the tradition and history of Ametlla de Mar, always linked to the sea and fishing.

For the upcoming tourist season, there are plans to expand these Instagram spots to areas of tourist interest outside the urban center, such as the Natural Port of Estany, the Castle of Sant Jordi d'Alfama, or some of the coves along the coast. There are also plans to equip these spots with WiFi zones to organize contests and facilitate user interaction with social media.

This initiative has been co-financed 80% by the FEMP grants from the Mar de l'Ebre Local Action Group and 20% by the Ametlla de Mar Town Hall, and has received the Maritime Strategy of Catalonia 2018 distinction, alongside 8 other initiatives from all over Catalonia.

Photo and text: Turisme de l'Ametlla de Mar.